Our Work

Mothercare Flagship Stores

Oxford Street landmark store for Mothercare.

Building on our work on the out of town stores we created a more fashion focussed proposition, expressing Mothercare’s mission and heritage as a supporting partner in parenting since 1961.

Part of the challenge was to take a retail offer that fills 17,000 sq ft, relocate it to a site opposite, while maintaining the same product range within a two floor 7,500 sq ft store; providing more authority, a significantly better customer experience, within a challenging capex and delivering a significant increase in store performance.