www.cdwpartners.co.uk

A branch format with greater authority

Wed, 02 May 2012 11:28:37 +0100

The Co-operative Pharmacy wanted to increase its market participation in over the counter and beauty products, but faced the challenge of the branches lacking authority within these categories. We created a new retail format that clearly communicated the values of The Co-operative brand and all that it stands for. That reinforced the credentials and expertise of the pharmacist as well as the benefits to the customer. The concept improved the customer experience through clear zoning and easier navigation, less clutter and the ability to browse beauty and well being products in a more engaging and appropriate environment.

Breaking News

Thu, 17 Nov 2011 12:41:39 +0000

We've recently completed a new bank branch concept for a financial services provider determined to shake up the market.
Watch this space for more details...

Going Loco for local value and convenience

Wed, 26 Oct 2011 15:09:28 +0100

Symbol Group Nisa commissioned cdw+partners to create a new convenience store brand name and brand identity to stand alongside its existing Nisa local store format.

Focussing on value and local convenience, the brand has been created to allow existing members to differentiate their offer within the same catchment area and to bring on board ‘entry level’ fledgling retailers, new to the symbol group.

Shoppers and Olympians unite at new Spud u Like store

Fri, 23 Sep 2011 10:42:35 +0100

The highly anticipated Westfield Stratford opened its doors this week after more than 20 years of planning. With the best of the British high street all under one roof, CDW+ Partners have worked with Spud-u-Like to deliver a thoroughly sophisticated approach to one of our proverbial favourites, the trusty spud.

With the new look and an exciting new menu, shoppers and olympians alike can now experience the very latest in healthy ‘good food fast’ heaven as they trawl the centre’s many retail stores.

Bringing Vintage Tesco to the Goodwood Revival!

Tue, 13 Sep 2011 11:05:02 +0100

It is nearly that time of year again - gents dust off your bowler hats and ladies air those vintage dresses - Goodwood Revival, the world’s most popular historic motor race meeting, returns for 2011 this September.

One of the highlights in 2010 was the 2000sq.ft convenience store created by CDW + Partners and built with Yorkon Construction Design. The client was none other than renowned retailer, Tesco. Their brief gave our creative team license to explore all things “flower power” and realise the essence of retailing in the hazy days of the late 1960’s. The pop-up Tesco store featured DayGlo posters, Green Shield Stamps, new fangled checkouts, a Chillerama food cabinet and even a Cashomat!

The 2011 Tesco store will once more be packed to the brim with old favourites - specially packaged to look much the same as they did in their 60’s heyday. The store proved hugely popular with the Revival visitors and we are confident the 2011 version will relive those glory days again.

Bringing world food to India for Godrej Nature's Basket

Wed, 22 Jun 2011 11:40:03 +0100

Massive economic growth in India and the subsequent increased spending power has created unprecedented demand for premium international products and services.

Godrej are one of India's most respected and trusted brands. We have helped them take full advantage of this exciting and emerging market by creating a premium store concept for their expanding chain of Nature's Basket grocery stores.

These stores offer the best of international grocery products together with an unrivalled level of service and food expertise in an environment that truly reflects this innovative and exciting brand.

The first store opened in the affluent 'bollywood' Juhu suburb of Mumbai and there are more stores being rolled out across major cities in India.

Our creative team have enjoyed learning about the unique aspects of retailing in an entirely different culture and the challenge of blending the best of both worlds to deliver a uniquely Indian, luxury customer experience.

A rich new blend of creative thinking and appetite appeal for Jeronymo coffee shops

Thu, 28 Apr 2011 12:56:18 +0100

Coffee in Portugal is part of the fabric of life and coffee houses have an significant place in Portuguese culture, whether it’s dropping in for a quick shot on the run or to get together for a leisurely catch up with friends.The brief: to create a brand experience that captured the essence of the traditional coffee house in an entirely modern way.Our aim working in collaboration with brand agency Pearlfisher was to place Jeronymo at the heart of everyday living, making it the definitive, modern coffee shop in Portugal. Creating a iconic identity and vibrant branded environment that celebrates the passion for coffee, adapts to the differing customer missions throughout the day and creates a more engaging evocative and emotional connection with the customer. By introducing a gallery of work by local and regional artists we ensured that every store will have it’s own individual character.